Marketing

July 22, 2020
CS Creative Earns a Crystal Award from the American Marketing Association
ByMaryjane Stuckey InAwards
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CS Creative was delighted to find out we were named a Crystal Award winner at the American Marketing Association (AMA) Houston Chapter’s first ever virtual awards ceremony. The prestigious event honors those who demonstrated marketing mastery executing successful campaigns throughout the past year. Our president, Cindy Slayton, acknowledged the award on the Zoom gala, which was […]

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November 17, 2016
9 Tips for Naming or Renaming Your Business
ByCindy Slayton InCreative
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What’s in a Name? For Businesses, a Lot One of the most important decisions facing your new business, or an existing business considering change, is choosing a name. Here at CS Creative, we tell clients it’s a company’s first impression on the world – its audience, customers, potential customers and employees. The name itself can […]

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June 18, 2014
How to Inspire B2B Customer Loyalty
ByKevin Steigman InDigital Marketing
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To keep your customers coming back for your products or services, it's essential to keep them happy, especially from a B2B point of view. For B2B marketers, customer retention is every bit as important as customer acquisition, if not more so, since B2B companies tend to generate the largest portion of their sales revenue from [...]

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May 16, 2014
Is Direct Mail Still Relevant?
ByKevin Steigman InMarketing
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Our digital age increasingly emphasizes online marketing initiatives such as social media, email marketing, and blogging. Since digital marketing has become more and more essential to the success of marketing strategies, the question arises in the minds of decision makers as to whether direct mail, a traditional marketing effort, is still practical and useful for [...]

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May 13, 2014
CS Creative Receives International Award for Texas Instruments Branding
ByKevin Steigman InAwards
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The Business Marketing Association (BMA) has announced that CS Creative has won an Award of Excellence at the 2014 BMA Global B2 Awards for its branding of Texas Instruments’ Medical Business Unit in the category of “Integrated Marketing Communications”. Out of nearly 1,000 entries accepted from around the world, only 176 achieved this honor. This […]

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March 27, 2014
Tips to Clean Up Your Website
ByKevin Steigman InDigital Marketing
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Your website is often the first impression your business gives to potential customers, so you want to put your best foot forward with a clean, user-friendly site. Now is the time to remove the clutter, improve your speed, and get your site in top shape to make a great first impression. Our tips: Streamline your […]

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August 16, 2013
Tips to Boost Your Web Traffic
ByCindy Slayton InDigital Marketing
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Smart businesses know that increased website traffic means more sales and greater profits. But how can you drive people to your website? Below are five tips to help boost your website traffic: 1. Know your target audience. In order to market your business you have to define your target audience. The same is true for […]

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July 23, 2013
Harness the Power of Video Marketing
ByCindy Slayton InDigital Marketing
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Video marketing is not only a great way to gain exposure for your business, but it’s also a vital strategy in today’s digital marketplace. Nearly 1.3 billion people watch an average of 162 online videos each per month. YouTube now boasts an impressive 1 billion active users, and with Vine and Instagram’s new feature, video […]

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June 28, 2013
Falcon Technologies Mobile Marketing Trailer
ByCindy Slayton InFun Stuff
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We were excited to see some of our work “on the road” this week. CS Creative created the branding and designed the interactive touchscreen presentation for the Falcon Technologies Mobile Marketing Trailer. Our client made a special trip to our office for a personal tour, and also invited us to one of their “lunch and […]

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June 17, 2013
LinkedIn for B2B Lead Generation
ByCindy Slayton InDigital Marketing
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LinkedIn is quickly becoming a marketing force to be reckoned with. LinkedIn operates the world’s largest professional network on the Internet and continues to grow with new users being added at an average rate of two per second. When it comes to lead generation, LinkedIn boasts the highest visitor-to-lead conversion rate at 2.74%. That’s almost […]

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