CS Creative was delighted to find out we were named a Crystal Award winner at the American Marketing Association (AMA) Houston Chapter’s first ever virtual awards ceremony. The prestigious event honors those who demonstrated marketing mastery executing successful campaigns throughout the past year. Our president, Cindy Slayton, acknowledged the award on the Zoom gala, which was attended by over 200 marketing and advertising professionals.
The award was for the magazine advertising campaign we launched for Premier Trailer Leasing, one of the largest trailer leasing and rental companies in the nation. CS Creative’s entry was chosen based on the quality of creative execution as well as the impressive marketing results achieved for our client. As a result of the campaign, direct traffic to their website increased by 29%, revenue from GPS trailer tracking fees increased by 26% and overall revenue increased by 15% in 2019 vs 2018.
“We were excited about the success of this campaign and how well it portrayed Premier’s great products and services with a humorous twist,” said Rachel Rudd, Brand Marketing Manager at Premier Trailer Leasing. “Being recognized with this prestigious award is a tribute to all the hard work our marketing team has accomplished with the help of our partner, CS Creative.”
AMA Houston’s Crystal Awards show is recognized as one of the most challenging and coveted marketing award competitions in the nation. Juried by a panel the country’s top marketing thought leaders, CMOs, business owners, other AMA Chapter leaders, marketing educators and authors, AMA entries are evaluated based on their objective, strategy, tactics and the measurable results, with results carrying the greatest weight in final ratings. This year’s competition received 287 entries in more than 80 categories.
The American Marketing Association, one of the largest professional associations for marketers, has more than 38,000 members. For over six decades, the AMA has been the leading source for information, knowledge-sharing, and development in the marketing profession. AMA Houston is one of the nation’s largest chapters and a repeat Chapter Excellence Award winner including a Silver winner in 2019.