General Archives - CS-Creative

June 10, 2014
Why Internal Employee Communications Programs Are Important
ByKevin Steigman InGeneral
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Businesses tend to allocate a great deal of time and money to external communication – that is, communicating with customers or clients – but they need to remember that internal communication is every bit as vital. By leveraging workable internal employee communications programs, businesses can implement strategic methods for consistent information flow that will not [...]

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October 15, 2013
Off the Clock: Tanya joins JDRF’s Walk to Cure Diabetes
ByTanya Conovaloff InGeneral
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Tanya participated in the JDRF’s Walk to Cure Diabetes last weekend! If this is a cause near and dear to your heart as well, sponsorship donations are still very welcome! Check out the Walk to Cure Diabetes website for more information.

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June 10, 2013
Facebook Graph Search for B2B Marketing
ByTanya Conovaloff InDigital Marketing
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In January of this year, Facebook introduced its newest feature – Graph Search. The idea of Graph Search is that you can use information that resides only on Facebook as search data. Graph Search scours the content that users share on their own pages (including likes, photos, and check-ins) to search for people and business […]

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April 23, 2013
Sell More Online Using Remarketing Campaigns
ByTanya Conovaloff InGeneral
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Check out these tips on how to run a remarketing campaign for your business.

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April 15, 2013
A Healthy Brand from the Ground Up – Part 2
ByTanya Conovaloff InGeneral
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In our last post we shared a little about the foundational work done to create a new brand for Texas Instrument’s medical business unit. The research showed the value and equity in the parent company’s reputation and expertise, so it was important to tie back to TI. And it was important to create a name […]

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January 30, 2013
Why Now is the Best Time to Market Your Business
ByTanya Conovaloff InBusiness
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The economy is tough right now, but that doesn’t mean your marketing efforts should suffer. In fact, now may be the best time to beef up your marketing campaigns. Why? Well, the simplest answer is that now is the time to stand out. Without continued marketing efforts, your business may cease to exist You […]

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August 31, 2012
Tips for a Successful Rebranding
ByTanya Conovaloff InGeneral
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Rebranding is more than just a shiny new logo; it’s defining and restructuring your look, voice, and mission. For a true rebranding to take place, you not only need an exterior makeover, but an interior one as well. Any brand can benefit from a rebranding to stay relevant and up-to-date with the world around them. […]

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July 27, 2012
Competing in the Olympics, CS Creative-style
ByTanya Conovaloff InEmployee Profiles
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The most physically demanding part of our job here at CS Creative may be rearranging chairs in the conference room, but that doesn’t mean that we’re not inspired by all the amazing athletes currently competing in London. (Go, USA!) We did a quick in-house poll recently and found that we actually have quite a few […]

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May 16, 2012
Project Management in a Creative Agency
ByKoree Ritter InGeneral
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Whenever I attend association meetings for project managers, I’m surrounded by professionals from many fields—logistics, pharmaceuticals, technology, construction—but rarely is there another PMP from a creative agency! Although many designers don’t typically use Gantt charts and other standard project management tools, the basics of project management are hugely important to what we do everyday. Here […]

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May 9, 2012
Lunch ‘n Learn, WBCS Style
ByTanya Conovaloff InEvents
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As a member of the Women’s Business Council – Southwest (WBCS), I have the honor of serving on the committee that coordinates and hosts our CEO Roundtable series. These luncheons cover topics like communications, cash-flow management, social media and negotiations in an intimate setting, with discussions led by subject matter experts (SMEs) at each table. […]

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