Economic times are uncertain right now, but that doesn’t mean your marketing efforts should suffer. In fact, now may be the best time to beef up your marketing campaigns. Why? Well, the simplest answer is that now is the time to stand out. Here are 3 more reasons it’s crucial to stay on top of your marketing game:
Without continued marketing efforts, your business may cease to exist
You don’t want customers to forget about you, and that is just what will happen without regular promotion. Disappear from advertising and your business no longer exists in the minds of your customers.
Your competitors are cutting back on marketing
This gives you a great advantage. Without all the marketing noise, your efforts are more likely to be heard and form a connection with customers. Consumers and businesses are shopping harder, which means they are more receptive to your marketing message, especially if it’s a new message.
Customer confidence will recover
Historic economic indicators show that slowly but surely customer confidence will rebound. Those businesses that aggressively promote and market themselves now will be the ones customers remember as spending increases. Similarly, continued marketing efforts send the message that your business is dependable and capable even during difficult economic times.
Marketing is an investment, and one that can pay off greatly over time if done properly. Now is the time to rev up your marketing efforts so your business comes out on top. Here are a few tips to promote your business and remain visible now:
Tip #1: Keep your website current. Include current contact info, promotions, and news, and make sure it’s mobile-friendly.
Tip #2: Identify your target markets: Focus your efforts on your intended audience and keep your message simple and clear.
Tip #3: Refresh your brand. Now is the perfect time to re-evaluate your brand position and launch a new or refreshed brand identity.
Tip #4: Create a business blog. Stand out as an industry leader to your customers by offering them useful and helpful information.
Tip #5: Stay social. Continue to promote your business on social networks like Facebook, Twitter and LinkedIn, and encourage your followers to engage and share your content.
Tip #6: Update your marketing materials. Send direct mailers and emails to stay in touch with your current customers; update brochures and print ads to reach new ones.
Right now, your business has a great opportunity to stand out with the right marketing efforts. As the economy recovers, you may even find your business leading the pack! Contact us if you’re wanting to ramp up your marketing efforts, we’d love to help!