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  • April 15, 2013

    A Healthy Brand from the Ground Up – Part 2

    ByCindy Slayton InGeneral
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    In our last post we shared a little about the foundational work done to create a new brand for Texas Instrument’s medical business unit. The research showed the value and equity in the parent company’s reputation and expertise, so it was important to tie back to TI. And it was important to create a name […]

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