We’ve been very fortunate to celebrate 23 years in business, so we’re always looking for ways to give back to our community. We recently identified a local nonprofit that helps at-risk girls develop skills for success in school and life. Dream Angels supports these girls through educational, personal and cultural mentoring. We knew right away that their mission was something we would love to support. We pulled together the talent and expertise needed to create a new, dynamic marketing communications package for Dream Angels, including their identity, collateral and website.
Instead of using generic images, we wanted to showcase girls who have actually been impacted by Dream Angels. Everyone had a great time at the photo shoot and was inspired by the girls, their stories and their dreams. It was particularly fun and rewarding to talk to the girls about their lives and whom they look to for inspiration. They wanted to know about me, my job and what I’ve done to be where I am today. Plus they all enjoyed being pampered and primped by hair and makeup professionals for the shoot!
“The rebranding has a very positive effect on our organization and our marketing efforts,” said Alma Garcia, president of Dream Angels. “It’s allowing us to more effectively share our message and our mission with donors, supporters and the media. It really tells a great story about us and the girls we support.”
As a lot of you know, we have a wonderful relationship with the Women’s Business Council Southwest. As a council member and the CS Creative account director, I was able to reach out to other council members to create a virtual “Dream Team” of partners. The mission of Dream Angels resonated with this team of mostly women- or minority-owned businesses in a meaningful way. Our volunteer team included 1400 Words, Greg Booth and Associates Photography, Alliance of Diversity Printers, Carl Reeves, The Campbell Agency and The Clutts Agency. Through these partnerships we were able to not only help Dream Angels with their mission, but also help remind us all of the importance of giving back.
If you’d like to learn more about Dream Angels and support their mission, please visit their website.