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  • June 17, 2013

    LinkedIn for B2B Lead Generation

    ByCindy Slayton InDigital Marketing
    • Facebook
    • Twitter
    • Google+

    LinkedIn is quickly becoming a marketing force to be reckoned with. LinkedIn operates the world’s largest professional network on the Internet and continues to grow with new users being added at an average rate of two per second. When it comes to lead generation, LinkedIn boasts the highest visitor-to-lead conversion rate at 2.74%. That’s almost […]

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  • June 10, 2013

    Facebook Graph Search for B2B Marketing

    ByCindy Slayton InDigital Marketing
    • Facebook
    • Twitter
    • Google+

    In January of this year, Facebook introduced its newest feature – Graph Search. The idea of Graph Search is that you can use information that resides only on Facebook as search data. Graph Search scours the content that users share on their own pages (including likes, photos, and check-ins) to search for people and business […]

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