Smart businesses know that increased website traffic means more sales and greater profits. But how can you drive people to your website? Below are five tips to help boost your website traffic: 1. Know your target audience. In order to market your business you have to define your target audience. The same is true for […]
Check out these tips on how to run a remarketing campaign for your business.
Your website is often the first impression your business gives to potential customers, so you want to put your best foot forward with a clean, user-friendly site. Now is the time to remove the clutter, improve your speed, and get your site in top shape to make a great first impression. Our tips: Streamline your […]
Video marketing is not only a great way to gain exposure for your business, but it’s also a vital strategy in today’s digital marketplace. Nearly 1.3 billion people watch an average of 162 online videos each per month. YouTube now boasts an impressive 1 billion active users, and with Vine and Instagram’s new feature, video […]
Google Plus (Google+) continues to grow at an incredible pace and has just passed Twitter to become the second largest social network with 343 million users. Google+ is an amazing platform for businesses based on its SEO power alone. It also conveniently combines other Google products and services all in one place. Many businesses may […]
LinkedIn is quickly becoming a marketing force to be reckoned with. LinkedIn operates the world’s largest professional network on the Internet and continues to grow with new users being added at an average rate of two per second. When it comes to lead generation, LinkedIn boasts the highest visitor-to-lead conversion rate at 2.74%. That’s almost […]
In January of this year, Facebook introduced its newest feature – Graph Search. The idea of Graph Search is that you can use information that resides only on Facebook as search data. Graph Search scours the content that users share on their own pages (including likes, photos, and check-ins) to search for people and business […]
In this series conclusion about developing a brand identity for Texas Instruments’ (TI) medical business unit – TI HealthTech – we look at results following its debut at the Consumer Electronics Show (CES) in Las Vegas this past January. We reviewed the discovery phase in the first installment of the series, describing our research with […]
Trade shows remain a great way to expand your marketing and branding campaigns, network within your industry and connect with qualified leads, all in one place at one time. Check out these Top Ten Tuesday tips to transform your trade show experience and increase your budget’s ROI. 1. Plan your trade show experience. Before developing […]