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  • January 28, 2022

    Tips to Boost Your Web Traffic

    ByCindy Slayton InDigital Marketing
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    Smart businesses know that increased website traffic means more sales and greater profits. But how can you drive people to your website? Below are five tips to help boost your website traffic: 1. Know your target audience. In order to market your business you have to define your target audience. The same is true for […]

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  • May 16, 2014
    Direct mail campaign for DFW Urethane

    Is Direct Mail Still Relevant?

    ByKevin Steigman InMarketing
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    Our digital age increasingly emphasizes online marketing initiatives such as social media, email marketing, and blogging. Since digital marketing has become more and more essential to the success of marketing strategies, the question arises in the minds of decision makers as to whether direct mail, a traditional marketing effort, is still practical and useful for [...]

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  • March 27, 2014

    Tips to Clean Up Your Website

    ByKevin Steigman InDigital Marketing
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    Your website is often the first impression your business gives to potential customers, so you want to put your best foot forward with a clean, user-friendly site. Now is the time to remove the clutter, improve your speed, and get your site in top shape to make a great first impression. Our tips: Streamline your […]

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  • July 23, 2013

    Harness the Power of Video Marketing

    ByCindy Slayton InDigital Marketing
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    Video marketing is not only a great way to gain exposure for your business, but it’s also a vital strategy in today’s digital marketplace. Nearly 1.3 billion people watch an average of 162 online videos each per month. YouTube now boasts an impressive 1 billion active users, and with Vine and Instagram’s new feature, video […]

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  • June 28, 2013

    Falcon Technologies Mobile Marketing Trailer

    ByCindy Slayton InFun Stuff
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    We were excited to see some of our work “on the road” this week. CS Creative created the branding and designed the interactive touchscreen presentation for the Falcon Technologies Mobile Marketing Trailer. Our client made a special trip to our office for a personal tour, and also invited us to one of their “lunch and […]

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  • May 9, 2013

    A Healthy Brand From the Ground Up – Part 3

    ByCindy Slayton InDigital Marketing
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    In this series conclusion about developing a brand identity for Texas Instruments’ (TI) medical business unit – TI HealthTech – we look at results following its debut at the Consumer Electronics Show (CES) in Las Vegas this past January. We reviewed the discovery phase in the first installment of the series, describing our research with […]

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  • April 15, 2013

    A Healthy Brand from the Ground Up – Part 2

    ByCindy Slayton InGeneral
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    In our last post we shared a little about the foundational work done to create a new brand for Texas Instrument’s medical business unit. The research showed the value and equity in the parent company’s reputation and expertise, so it was important to tie back to TI. And it was important to create a name […]

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  • April 10, 2013

    A Healthy Brand from the Ground Up – Part 1

    ByCindy Slayton InMarketing
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    Identifying the need: We recently had the privilege of working with Texas Instruments (TI), one of our longstanding clients, on branding its medical business unit. Most of the internal divisions at TI are positioned by the product they develop or the audience they talk to, so this business unit was known simply as the medical […]

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  • August 31, 2012

    Tips for a Successful Rebranding

    ByCindy Slayton InGeneral
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    Rebranding is more than just a shiny new logo; it’s defining and restructuring your look, voice, and mission. For a true rebranding to take place, you not only need an exterior makeover, but an interior one as well.  Any brand can benefit from a rebranding to stay relevant and up-to-date with the world around them. […]

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Recent Posts

  • Steigman Promoted to VP of Creative and Strategy January 11, 2023
  • Is it Real, or is it 3D? 7 Things You Need to Know About CGI. June 6, 2022
  • How to Inspire B2B Customer Loyalty March 1, 2022
  • Tips to Boost Your Web Traffic January 28, 2022
  • Sell More Online Using Remarketing Campaigns June 23, 2021

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