In this series conclusion about developing a brand identity for Texas Instruments’ (TI) medical business unit – TI HealthTech – we look at results following its debut at the Consumer Electronics Show (CES) in Las Vegas this past January. We reviewed the discovery phase in the first installment of the series, describing our research with […]
In our last post we shared a little about the foundational work done to create a new brand for Texas Instrument’s medical business unit. The research showed the value and equity in the parent company’s reputation and expertise, so it was important to tie back to TI. And it was important to create a name […]
Identifying the need: We recently had the privilege of working with Texas Instruments (TI), one of our longstanding clients, on branding its medical business unit. Most of the internal divisions at TI are positioned by the product they develop or the audience they talk to, so this business unit was known simply as the medical […]
A commercial roofing company approached us with a common request: to redesign their website. After scoping the project, we very quickly realized that there was a larger problem at hand. It was more than a web redesign; it was an identity crisis. Although DFW Urethane has been in business since 1986, the company was referred […]
One of the marketing services that we provide for our clients is onsite placement. We recruit for and fill marketing and design roles for several of our clients including Texas Instruments and Nokia. After all, who better to find great creatives than a creative agency? Onsite placement is mutually beneficial for all parties involved. The […]
CS Creative is proud to announce the completion of a new branding and marketing communications package for Dream Angels, Inc. CS Creative learned of this local non-profit’s need through its relationship with the Women’s Business Council Southwest. After meeting with Dream Angels and hearing about their mission, CS Creative enthusiastically offered its pro-bono efforts to […]