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  • May 9, 2013

    A Healthy Brand From the Ground Up – Part 3

    ByCindy Slayton InDigital Marketing
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    In this series conclusion about developing a brand identity for Texas Instruments’ (TI) medical business unit – TI HealthTech – we look at results following its debut at the Consumer Electronics Show (CES) in Las Vegas this past January. We reviewed the discovery phase in the first installment of the series, describing our research with […]

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  • February 29, 2012

    Cross-media Jackpot for CARBO

    ByKevin Steigman InWork Examples
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    Trade shows are known for seminars, sales and swag, but what if you could transform the trade show experience into a unique, multimedia marketing opportunity? We did just that for one of our long-term clients looking to get noticed at their industry’s most important trade show. CARBO has grown into a global leader in the […]

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