CS Creative is honored to be recognized by the AMA for our strategic marketing partnerships with our clients, CARBO and Texas Instruments (TI) HealthTech. In partnership with TI HealthTech, we were named B2B Branding finalists for our branding of TI’s medical business unit. We were also proud to partner with CARBO to take home awards […]
In this series conclusion about developing a brand identity for Texas Instruments’ (TI) medical business unit – TI HealthTech – we look at results following its debut at the Consumer Electronics Show (CES) in Las Vegas this past January. We reviewed the discovery phase in the first installment of the series, describing our research with […]
In our last post we shared a little about the foundational work done to create a new brand for Texas Instrument’s medical business unit. The research showed the value and equity in the parent company’s reputation and expertise, so it was important to tie back to TI. And it was important to create a name […]
Identifying the need: We recently had the privilege of working with Texas Instruments (TI), one of our longstanding clients, on branding its medical business unit. Most of the internal divisions at TI are positioned by the product they develop or the audience they talk to, so this business unit was known simply as the medical […]
We are excited to have Mike join us as our new employee working on-site at Texas Instruments. He is the Search Engine Optimization Programs Manager in the Global Internet Marketing Department (WHEW – That’s a mouthful!) ; ) Mike comes to us from an extensive background in traditional marketing, SEO, SEM, analysis and Internet marketing. […]
CS Creative TI’er Wade was photographed skiing in Vail, Colorado last week. On arriving back at his office, he found a complimentary copy of the newly printed TI-Nspire Technology brochure with a strangely familiar cover image waiting for him.