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  • April 15, 2013

    A Healthy Brand from the Ground Up – Part 2

    ByCindy Slayton InGeneral
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    In our last post we shared a little about the foundational work done to create a new brand for Texas Instrument’s medical business unit. The research showed the value and equity in the parent company’s reputation and expertise, so it was important to tie back to TI. And it was important to create a name […]

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  • April 18, 2012

    Branding That Really Raises the Roof

    ByKevin Steigman InAwards
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    A commercial roofing company approached us with a common request: to redesign their website. After scoping the project, we very quickly realized that there was a larger problem at hand. It was more than a web redesign; it was an identity crisis. Although DFW Urethane has been in business since 1986, the company was referred […]

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