All of us at CS Creative are thrilled to have received a Silver Quill Award from the Southern Region of the International Association of Business Communicators (IABC). I accepted the award on behalf of CS Creative at the Silver Quills Awards luncheon in Denver, CO this past Friday, October 16. The luncheon was a part of […]
Smart businesses know that increased website traffic means more sales and greater profits. But how can you drive people to your website? Below are five tips to help boost your website traffic: 1. Know your target audience. In order to market your business you have to define your target audience. The same is true for […]
We were excited to see some of our work “on the road” this week. CS Creative created the branding and designed the interactive touchscreen presentation for the Falcon Technologies Mobile Marketing Trailer. Our client made a special trip to our office for a personal tour, and also invited us to one of their “lunch and […]
CS Creative is honored to be recognized by the AMA for our strategic marketing partnerships with our clients, CARBO and Texas Instruments (TI) HealthTech. In partnership with TI HealthTech, we were named B2B Branding finalists for our branding of TI’s medical business unit. We were also proud to partner with CARBO to take home awards […]
In this series conclusion about developing a brand identity for Texas Instruments’ (TI) medical business unit – TI HealthTech – we look at results following its debut at the Consumer Electronics Show (CES) in Las Vegas this past January. We reviewed the discovery phase in the first installment of the series, describing our research with […]
In our last post we shared a little about the foundational work done to create a new brand for Texas Instrument’s medical business unit. The research showed the value and equity in the parent company’s reputation and expertise, so it was important to tie back to TI. And it was important to create a name […]
As part of my everyday routine, I pick up my smartphone to answer a call or write a text. I scan through the television menu to find something to watch. I get money from an ATM. And I surf the internet and pay bills online on my laptop. All of these things have one thing […]