Project Management in a Creative Agency

Project Management in a Creative Agency

Whenever I attend association meetings for project managers, I’m surrounded by professionals from many fields—logistics, pharmaceuticals, technology, construction—but rarely is there another PMP from a creative agency! Although many designers don’t typically use Gantt charts and other standard project management tools, the basics of project management are hugely important to what we do everyday. Here are just three of the reasons why.

Keep the Client Happy

As the primary contact with the client, I want to keep our clients happy. Timelines are kept current so that we’re all working toward the same goal. I proactively provide them with consistent updates so they always know the status of their projects. These updates include bad news, too. In case of an issue, it always works out best when it’s discussed early so that a little bump doesn’t become a roadblock.

Keep the Designers Happy 

I love working with designers. Their creativity is inspiring, and their enthusiasm for their work is contagious. Usually, I’m their biggest cheerleader. However, their enthusiasm can turn, especially when a design they love is critiqued by the client. I help translate client-speak into design-speak, as sometimes what the client actually says isn’t what a designer hears (and vice versa), so that the next version is even better than they both expected.

Keep It All Organized

Creatives are exactly that: creative. So their time is better spent developing brilliant concepts rather than keeping up with the minutia of project details and trafficking. That’s where a project manager comes in. I play a role from start to finish on any project. By creating some simple processes, projects can kick-off consistently every time. You’ll never hunt for files on the media server again, as your project manager will likely create an easy filing system.

At the end of the project, I usually hold a wrap-up meeting to discuss how the project went and what could be done better next time. You’ll be able to easily look back on old projects because your organizational wizard meticulously archived it.

And this is just the start. Project managers are trained to keep projects on time and on budget; imagine how much they could help out with both your projects and your day-to-day operations!