We’re excited to share that after more than 30 years helping clients grow through strategic marketing and creative, CS Creative is now part of Cal & Co., a full-service marketing and creative firm that helps B2B and B2C brands grow with clarity, purpose and measurable results across industries ranging from energy and manufacturing to service-based businesses.
The acquisition is a natural step from a decade-long collaboration between our two firms. We have worked together in both client and agency capacities, aligning around a shared philosophy: strong strategy paired with thoughtful creative and practical execution.
“Over the years, our clients’ needs have grown, and so has our vision,” said Cindy Slayton, Founder and President of CS Creative. “From brand development to integrated marketing strategy, the work has become more connected and more results-driven. Joining Cal & Co. enhances what we’ve built while preserving the creative quality and personal relationships that define CS Creative.”
Our clients will now benefit from the expanded capabilities our combined firms offer, including:
- • Integrated marketing strategy
- • Communications planning and execution
- • Sales and marketing alignment
- • Performance tracking and measurable growth initiatives
Jamie Efurd, Founder of Cal & Co., emphasized the strength of the combined teams. “This is a natural partnership,” said Efurd. “Cindy and I have known and worked with each other for more than 10 years. CS Creative has always combined creativity with a genuine commitment to client success. Bringing our firms together strengthens that foundation and expands what we can deliver to the organizations we serve.”
Importantly, continuity remains central to the transition. Cindy Slayton will continue serving as Senior Creative Advisor, supporting creative, branding and business strategy across all accounts. Kevin Steigman will remain Vice President of Creative and Strategy, continuing to lead the creative vision and elevate the bold, strategic ideas that define our work and drive meaningful results for clients.
Clients can expect the same trusted relationships, personal attention, and proven creative execution, now supported by a broader strategic bench and expanded marketing resources.
Ready to learn more? Let’s talk!
If you’re curious how Cal & Co. can bring the strength of both agencies together to improve your bottom line, contact us and let’s explore what that looks like for your business.