Rebranding Initiative Launches with New CARBO Website

Just months after receiving eight top awards for its Economic Conductivity campaign for CARBO, CS Creative launches a new website and extensive rebranding for the client and its growing business segments.

The newly designed website reflects CARBO’s “House of Brands” strategy in which each of its business segment’s brand identities remain distinctive, but share unity in the voice and visual design of the overall corporate branding. The site is the first step in launching the comprehensive rebranding efforts that lay the groundwork for CARBO’s marketing efforts moving forward.

Enhanced site features includes an advanced content management system (CMS), an extensive resource database which is essentially a library of more than 400 technical papers of interest in the oil & gas industry, and search engine optimization (SEO).

“Our new site features significant improvements in design, functionality, content, navigation and overall user-friendliness. CS Creative played a strategic role in achieving these improvements,” said Steve Bell, director of global marketing communications for CARBO.

In addition to rebranding CARBO and its existing business segments, CS Creative developed the StrataGen brand from the ground up, including naming, positioning, logo design and corporate identity materials.

“Complex communication and branding solutions are CS Creative’s strong suit,” said Kevin Steigman, creative services director, adding “The successful launch of this robust site and CARBO’s new branding are great examples of what we can do for our clients.”

The new website can be seen at www.carboceramics.com.