LAUNCH OF REBRANDED YMCA WEBSITE
RECEIVES RAVE REVIEWS
CS Creative recently launched a complete overhaul of the YMCA of Metropolitan Fort Worth website. Initial reviews have been overwhelmingly positive.
“We have heard enthusiastic comments about the new site’s design, as well as ease of use. We think the improved site is much easier to navigate,” stated Hope Caldwell, YMCA of Metropolitan Fort Worth director of marketing.
“The YMCA of Metropolitan Fort Worth selected CS Creative because they wanted a total redesign and rebrand of their website, focusing on navigation issues,” said Ralph Canapa, CS Creative interactive services manager.
CS Creative created a highly functional website with 13 unique branch sites for each YMCA of Metropolitan Fort Worth location and an initial launch of 600-700 content pages. Scalability was built into the site, including the ability to add future Web 2.0 features such as blogs, instant surveys and other user-customized content to better engage the community.
“We have implemented one of the most powerful content management systems available,” said Canapa, adding, “The system enables non-technical YMCA staff members to quickly affect changes to the website, such as adding, editing and deleting pages, copy and photographs.”
The organization awarded the rebranding to CS Creative because “of the strategic thinking and personalized service the firm brought to the project,” according to Caldwell.