IABC Dallas Chooses CS Creative for Three Quill Awards
CS Creative was honored with three Awards of Excellence at the 2011 Quill Awards banquet hosted by the Dallas chapter of the International Association of Business Communicators (IABC Dallas). The annual awards event is one of the most prestigious marketing and communication competitions celebrating the achievements of DFW-area marketing and graphic design communicators.
The three awards were received in the following categories:- Organizational Identity – for the rebranding of CARBO, a world leader in oil and gas productivity solutions.
- Internet Sites – for the CARBO website developed as part of the rebranding initiative.
- Ongoing Program – for the online marketing campaign for Legacy ER, a free-standing urgent care facility in Frisco. The campaign included email marketing, search engine marketing, online display advertising and a blog as an integrated social media effort.
CS Creative’s entries were chosen based on both creativity and significant marketing results achieved for the clients. Within the first six months, the CARBO rebrand collateral and website empowered sales representatives to drive their message further up the decision tree at prospective companies, which facilitated a 61% increase in quarterly revenue. For Legacy ER, there was a substantial increase in website visits, online and phone responses, and patient visits per day as a result of the geo-targeted digital marketing campaign CS Creative developed for them.
IABC Dallas is the premier organization for practical education and information, professional development and networking for marketing and communication professionals in the Dallas/Fort Worth area. The chapter serves more than 300 members representing corporations, agencies, and professional services, government, association, not-for-profit and entrepreneurial organizations. IABC Dallas offers a range of resources and networking opportunities, including regular professional development meetings, workshops and seminars, member newsletters, awards programs and job placement resources.